There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]
How to Avoid Facebook Group Disasters
With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]
New York Times “You’re the Boss” Blogger
Join Melinda at The New York Times You’re the Boss Blog each Friday as she blogs on social media and small business. Today is the debut article on how Melinda Emerson became @SmallBizLady! Click the picture to see the article!
Pros and Cons of Running a Small Business with Your Spouse
What can be better than having your most trusted ally working with you while you are trying to navigate the challenging route to small business ownership? You can rely on him / her to face whatever challenge comes along the way. Your spouse also understands your strengths and weaknesses better than anyone else and can […]
Are You Focused on the What’s New Part of Your Business?
The ads have been run, the banners placed (either at your brick-and mortar store or online), the emails have been sent and the tweets have been written, it’s now time to launch your business. All the months of preparation, anxiety, and expectations have coalesced around this pivotal point – creating an enterprise to sell something. […]
SmallBizLady’s Biggest Fan Contest
Entrepreneur Mentor Melinda F. Emerson, “SmallBizLady” wants to know if you are her biggest fan. If you are, she’s thinks you should come to her 40th Birthday Party where she’s launching the Melinda F. Emerson Foundation for small business success. You have the chance to come to the City of Brotherly love to be part […]
How to Hire a Lawyer For Your Small Business
One of the first professional service providers you’ll need in your small business is an attorney. You need to consult with your attorney to develop contracts, review lease agreements, and make any decisions that involves your risk and businesses liability. The first conversation you’ll want to consult with a legal advisor is about your business […]
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